AccuLink launches new InteliMailer website, video & storefront self-promotion ordering site

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This week instead of Ed's Tips, I thought I would send you some great information and tools. Read, test, and enjoy.

Ed

AccuLink launches new InteliMailer
website, video, & storefront self-promotion ordering site

Greenville, NC. – Acculink Launches New InteliMailer Website, Video, and Storefront Self-promotion Ordering Site. These tools are the product of customer feedback and are designed to assist the promotion of this unique and powerful media.
The InteliMailer is designed to provide distributors and their clients with a product that can easily be adapted to almost any direct marketing campaign. It integrates well with cross channel marketing with its primary benefit being that it gets opened, read and acted upon.

InteliMailer is proven to lift responses and to improve ROI.

The website is constantly being updated and content added on a regular basis. It is intended for use by our distributors to enhance their sales efforts. The site includes our new white labeled video, case studies, tools, tips and blogs that will help distributors in the challenging direct marketing arena. The self-promotion storefront will allow distributors to order personalized InteliMailers that can be distributed directly to their customers and prospect to increase the awareness of the InteliMailer product and services.

Acculink is an integrated marketing solutions provider. Established in 1980, Acculink is headquartered in Greenville, North Carolina. For more information about Acculink please visit: www.acculink.com.

Website: www.intelimailer.com

Storefront: https://storefront.acculink.com/Promo/Login.aspx

InteliMailer Video: http://youtu.be/He429Ylw3l8

Did Your Parents Teach You Common Courtesy?

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Since many of you are involved or sell to direct mail fund raisers, I thought it appropriate to address a cardinal rule of fund raising – thank you letters.

Over the past year, I sent three donations to some causes that I wanted to support. The contributions were $50 each. Afterward, I received a mail solicitation from one asking for a donation without any reference to my initial donation and so far, I haven't heard anything from the other two. While the amounts I gave were relatively small, what does that say to me the donor? I guess that my contributions did not register on their radar as meaningful enough to warrant a thank you. Mind you, that is not why I donated these funds, but if these causes ever wanted to see more donations from me, they probably missed the boat!

 

I can assure you that the simple phrase "thank you" goes a long way towards setting the table for additional contributions and sometimes that can be immediately after the last donation.

This is just a simple case of common courtesy. When you receive a gift from someone, don't you thank them as a matter of course, no matter how small the gift, or, do you first weigh the value of the gift to decide who to thank? If you are raising funds for a cause and you do not thank your donors in a timely manner (within a week) you are missing a huge opportunity. Charities that cut costs by refraining from mailing personalized thank-you letters - or by sending preprinted postcards are missing the boat. A courteous thank you gives the donor a sense of satisfaction that their funds were received and are being put to good use. People want to know that they and their money are truly appreciated.

One of the best examples of this technique is an organization that raises funds for political campaigns. They send a unique personalized print on-demand InteliMailer to each donor within a day or two of the initial donation. The personalized unique InteliMailer acknowledges the receipt of the funds, explains how the funds are being put to use and in the same mailer, they ask for additional funds to help accomplish their mission. They even suggest a similar or even higher donation amount than the initial contribution

Here's the surprising part! When they respond in such a timely manner, they normally get a very positive response with additional donations. Over the course of the campaign, this can add up to many thousands of additional dollars collected for each campaign.

Why does this happen?

It's simple. The donation is still fresh in the minds of the donor and the appreciation shown through the courteous personalized thank you letter and a further explanation as to why additional funds are required, giving the donor a feeling that their money is being used effectively. Therefore they have and will continue to make a difference for the cause.

For more information or samples please contact Ed Glaser, CMO at Acculink. He can be reached at (252)321-5805 or at ed.glaser@acculink.com.