Cross Media marketing for the Little Guy

Any business owner knows about economies of scale – the increase in efficiency of production that occurs as the number of goods being produced increases.  Typically, a company that achieved economies of scale lowers the average cost per unit through increased production since fixed costs are shared over an increased number of goods.

Economies of scale bring down the costs of all sorts of things, like printing and mailing if you are a large national corporation or nonprofit organization. 

But what if you are a little guy? Little guys still have profit margins and marketing goals to meet and along with those, the need for affordable marketing solutions.

Thanks to advancements in technology, direct mail driven cross media campaigns can be an affordable solution for small businesses and nonprofits.

Cross media campaigns reach an audience via traditional offline and online channels including direct mail, e-mail, personalized URLs (pURLs), landing pages, QR codes, and mobile messaging.  They feature personalized, relevant, and highly targeted messages.

Acculink is now the primary manufacturer of the InteliMailer formally called Transformailer.  This product transforms marketing messages into a complete cross media marketing campaign.  The InteliMailer offers small businesses and nonprofit organizations a unique way to increase response rates and achieve their marketing goals. 

According to a study by InfoTrends, marketers reported response rates of 20 - 35% when using cross media marketing campaigns over single channel print or email campaigns.   In addition, marketers reported an average lift of 50% in response rates using personalized, relevant and highly targeted cross media campaigns over static print-only campaigns.

Other research shows that combining direct mail with pURLs and well-designed landing pages, as well as QR codes and mobile messaging means higher response rates.  With the InteliMailer employing cross media marketing techniques, we are seeing lifts of 35 – 50% in response rates.  We are able to achieve this by offering a unique direct mail piece that gets noticed, opened, and acted upon thereby multiplying the results even further with personalization and variable data and then tapping into the power of the WEB and mobile marketing.

Until now, creating full color, personalized direct mail letter packages tied to cross media campaigns has been a time consuming and expensive undertaking.  Only large companies with big budgets could afford it.

With InteliMailer, now small businesses and nonprofits can send incredibly effective letter packages supported by pURLS, landing pages, WEB sites, and even mobile messaging in small quantities without any extra work and for only a few cents more than a postcard or self-mailer.

Because the InteliMailer can be produced in many versions, it is very versatile.  It can be a simple letter and outer envelope, both personalized and in full color. It can just be the outer envelope personalized with variable maps, coupons, or other relevant content without any inside sheets.   It may contain up to three personalized sheets and a reply envelope or reply card inside the outer envelope.  A membership card, affinity or loyalty card can also be part of the InteliMailer.  It can be produced in many different versions depending upon its intended use.

Unlike static marketing campaigns, the InteliMailer is supported by integrated on-line and mobile media.  It can be precision targeted, highly relevant, and personalized to a smaller list while yielding higher results than mailing to a much larger list.

For more information or samples please contact Ed Glaser, CMO at Acculink.  He can be reached at (252)321-5805 or at ed.glaser@acculink.com.

AccuLink Buys Scodix Digital Coating Press

CHICAGO—Sept. 11, 2011—AccuLink has purchased a Scodix1200 digital coating press at GRAPH EXPO 2011 from digital enhancement leader Scodix to expand its services portfolio with the innovative Scodix Sense printing experience.

It was the first Scodix1200 order at the show where Scodix announced the Scodix Sense offering at its booth (#4422).

AccuLink decided to buy the Scodix1200 Digital Press after seeing and feeling the impressive Scodix Sense experience at GRAPH EXPO, said AccuLink owner Tom O'Brien. “This technology acquisition will differentiate our business from the others by offering a high-quality, innovative product for our customers,” said O'Brien.

“A top tier PSP in the US that produces high-end printing jobs, AccuLink is a prime owner for the Scodix1200 that enhances applications with the value-creating Scodix Sense,” said Scodix VP Global Sales and Business Development Dror Danai.

The Scodix1200 Digital Press produces Scodix Sense by registering clear polymer with pinpoint accuracy to printed images using a patented optical guidance system. Delivering variable levels of thickness and texture on single- or double-sided printing, the Scodix1200 has the capacity to produce up to 99 Gloss Units (GU), polymer height up to 70 microns, and density capabilities from 1-100 percent, for an unmatched range of enhancement.

Scodix Sense is a new digital printing experience that touches the senses with a high-quality look and tangible dimension, bringing true differentiation to print service providers, their clients and products.

“We are very happy with the Acculink decision to purchase the Scodix1200 and we look forward to see how they support their business and their customers by creating many new jobs using the Scodix Sense,” said Scodix CEO Kobi Bar.

About AccuLink
AccuLink, located in Greenville, NC, has been in business since 1980, serving clients in all 50 states as well as many international accounts with a broad range of services. Its mission is to continue to add value to its communication solutions with superior service, technology and expertise. AccuLink manages, produces and distributes even the most sensitive projects for its clients, meeting the tightest deadlines, and its goal is to exceed their highest expectations. For more information please visit www.acculink.com.

About Scodix
Scodix Ltd. is the leading provider of digital print enhancement for the graphic arts industry, offering the breakthrough Scodix Sense experience in North America, Europe, Middle-East, Asia and Africa. Founded by veterans of the Graphic Arts industry in 2007, Scodix has partnerships with global IT leaders such as HP Indigo and DSCOOP.


Source: Scodix.