We work with many different types of clients – distributor partners, advertising agencies and customers who have worked with us for years as well as new ones we are forming relationships with. We have been given many opportunities to work with these clients on variable data publishing campaigns and often get asked about our rationale behind why we find value in these types of communications offerings. This can be summed up in three main categories – the power, the benefits, and the effectiveness of VDP:
The Power of VDP
· Design and production of customized messages is no longer time- and cost-prohibitive
· An exciting convergence of databases, digital publishing tools and digital output
· Resonates and motivates recipient to take action
Benefits of VDP
· More effective and profitable communications
· A value-added service
· Allows you to differentiate yourself
· Create long-term strategic partners
· An advantage in highly competitive environments
Effectiveness of VDP
· Raises response rates (36% over traditional campaigns)
· Increases customer purchases per transaction
· Increases customer retention
· Increased ROI on marketing investment
Through this rationale, we have been able to help our customers get their message across in new and exciting ways. Just another way ‘we put it all together’!
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