R.O.I. Case Studies - Part 2

Tweet Today we bring you part two of a four-part series highlighting
successful cases from our portfolio of client work.

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Consultant Focuses On Niche, Avoids Moving:

Challenge: A sales management consultant to the insurance and financial industries competes with national publishers by customizing his sales activity planner books with his customer’s unique training tools. Some large accounts have thousands of sales people in the field while others may have only hundreds. There are instances when the consultant needs to produce custom books “on-demand” in order to test market a new concept or impress a prospect. Selling over 40,000 planners in various editions and quantities grew to be a logistical nightmare for his small staff and limited space.

Solution: AccuLink coordinates all print production and distribution for the client, thereby leaving him free to focus on his strengths of designing and selling his services. With over 25 years in the printing industry AccuLink manages the printing, bindery and fulfillment services in the most efficient process possible. Longer runs get produced on large sheet fed presses while short runs print digitally as needed. All orders are linked via the internet to the customer’s accounting system, enabling the customer to track in real time the shipment of every order placed.

Result: The sales consultant avoided a costly move to a new warehouse office complex and significantly reduced the labor, time and turmoil associated with managing 40,000 orders. In addition to reducing inventories with “just in time” printing services, the client has reduced delivery time and shipping expenses by 1/2.


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Tune in Monday for part 3: Large Employer Saves Time and Postage with Benefits Mailer.

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