Print is not dead

Tweet At AccuLink, we have been busy positioning ourselves deeper into our accounts with technology and more sophisticated marketing services. A few years ago we took a long hard look at our strengths, weaknesses, opportunities and overall business strategy and what we could do help existing clients as well as bring in new business. A visit to our recently updated web site (www.acculink.com) indicates the areas that we feel make us unique and point to our greatest value offering. We still deliver a powerhouse of manufacturing (print, bind, and mail) capabilities but the magic is how we weave our technology and marketing expertise into the solution. Print is not dead. Traditional commercial printing has been commoditized but print is still a VERY effective communication tool when delivered appropriately.

We paid attention to the speakers at the PSDA technology events and headed their warnings and forecasts. One exciting area that links print with the internet and smart phones is QR Codes. We will be speaking about this at the PSDA Print Solutions Expo in Chicago on Thursday, October 15 @ 11:30. This technology will excite marketers who are interested in reaching a new generation of customers. QR Codes require print but also deliver integration with the web and metrics. We think this is pretty amazing technology.

We are not burying our heads in the sand. Instead we have hired several new key technology oriented individuals, acquired significant new software, and recently added an additional Indigo (our new Indigo 7000 is first and only installation in the southeast) to our digital print division. We are seeing continued demand for our highly personalized mailings, statement rendering and print on demand storefront releases. And we are doing all this in spite of a sales decline (of our own) of over 25% in traditional print.

Another cool application we have brought to our business card offering is the ability to print a QR code to a business card such that a simple click of a cell phone camera will load the card holder’s profile directly to the cell phone’s vCard. Now THAT is cool! Any other “traditional” business card is now obsolete!

Want to generate NEW sales? Give us a call or email us. We’d be happy to discuss these offerings in greater detail.