R.O.I. Case Studies - Part 4

Tweet Today we bring you part four of a four-part series highlighting
successful cases from our portfolio of client work.

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Utility Company Looks For Unique Inserting Solution:

Challenge: A utility company was kicking off a new logo and image campaign while offering accounting services to the city for collection of city services fees with the utility statements. Afraid that rising city fees would jeopardize the image of the utility, the utility service sought out a statement rendering service that could provide high quality printing services, statement processing, and separate invoice insertion for city residents that required both a city bill along with a utility bill.

Solution: AccuLink teamed up with the IT and marketing staff at the utility company to develop the most streamlined and affordable solution possible. A web-based interface for uploading daily transactions was created by AccuLink that includes soft proofing of actual statements prior to imaging. The city and utility statements have noticeably different printed shells and are inserted together based on individual customer data into a billing envelope. Specialized software, digital printing and intelligent inserting equipment all work together to process approximately 4,000 statements every morning before 11:00 am.

Result: The utility company has managed to keep its identity (and billing) separate from the city while still managing the accounting services. Non-city residents do not receive the inserts while city residents do. AccuLink also has enabled the utility company to add variable marketing messages to each statement as well as custom printed inserts when desired. With CASS presorting the utility pays the absolute lowest postage and has complete verification by the post office for daily transactions.